We are delighted to share the exciting news that the Tenerife Tourism Board has extended its partnership with us for an additional two years. In this renewed collaboration, we will undertake the translation of their website and other marketing materials into an impressive selection of 13 new languages. This strategic move aims to provide potential tourists with easy access to information about Tenerife in their native languages, a crucial aspect in attracting high-spending visitors.
The Canary Islands have long been cherished as a sought-after tourist destination, attracting travellers from around the world with its breathtaking beaches and year-round warm climate. Tenerife, the largest among the Canary Islands, has enjoyed considerable success in drawing visitors primarily from English- and German-speaking countries in mainland Europe. Now, as visitor numbers soar back to pre-pandemic levels, there is a fresh emphasis on enticing high-spending consumers and captivating new nationalities. To achieve this, the Tenerife Tourism Board has launched new marketing campaigns that focus not only on the island’s stunning beaches but also on its rich culture, heritage, and gastronomy. In line with this vision, Eagle Language Service, S.L. has been tasked with expanding the language options on the Tenerife Tourism Board’s website from 7 to an impressive 20. The new languages include Chinese, South Korean, American English, Japanese, and Brazilian Portuguese.
Tenerife is superbly positioned to cater to these new visitors, with an abundance of over 50 5-star hotels and the introduction of direct flights that have significantly reduced travel times from New York to just over 7 hours. The island offers a captivating blend of indigenous Guanche culture and Spanish colonial influence, boasting numerous cultural sites awaiting exploration. Furthermore, the Canary Islands are renowned for their delightful cuisine, featuring local delicacies such as papas arrugadas, mojo sauce, and gofio, which have gained international recognition. When all of these aspects are combined, the Canary Islands emerge as the perfect destination for a luxurious and immersive holiday experience.
While translation may often be regarded as a simple task, it is crucial to engage professional translators with extensive localisation experience when translating websites. This ensures that the translation is carried out by native speakers of the target language. It becomes particularly important when dealing with languages like Brazilian Portuguese and American English, where dialects and cultural nuances can vary significantly. Entrusting the task to professional translators enables them to capture the subtleties and cultural differences, guaranteeing accurate and culturally appropriate translations.
Expanding the language options on the Tenerife Tourism Board’s website will undoubtedly unlock a wealth of opportunities for both the island and potential visitors. By breaking language barriers and presenting information in multiple languages, we are empowering travellers to engage with Tenerife’s diverse offerings, fostering a deeper understanding and appreciation of the island’s treasures. This, in turn, will contribute to the growth of Tenerife’s tourism industry, attracting a broader range of visitors and elevating their holiday experiences.
In conclusion, the Tenerife Tourism Board’s decision to extend its contract with us for the translation of their website and marketing materials into 13 additional languages signifies a major step forward in promoting accessibility and inclusivity. By embracing the importance of language diversity, Tenerife is positioning itself as a leading destination for travellers seeking an unforgettable and culturally immersive holiday. With the expansion of language options, Tenerife beckons to new audiences, promising awe-inspiring landscapes, vibrant traditions, and delectable cuisine. We are honoured to be part of this exciting journey and look forward to playing a role in Tenerife’s continued success as a global tourism hotspot.